Biotin Gummies, 60

Biotin in a vegan gummy from Pure Limitless. Each two-gummy serving gives 5,000 mcg (5 mg) of biotin, the jar holds 60 gummies, and at two a day that is a month. The gummies are red, set with pectin rather than gelatine, and the front of the jar names a natural cranberry flavour.

If you are comparing biotin gummies in the UK, the two figures to look at are the amount per serving and the number of days a jar lasts. Here it is 5,000 mcg per serving and 30 days, at £5.99 a jar, which is about 20p a day.

What it is

Biotin is vitamin B7, one of the eight B vitamins. It is water soluble, and it is found in small amounts in foods such as eggs, nuts, seeds and some vegetables. As a supplement it is usually sold on its own, as here, or as part of a B complex or multivitamin. We describe what it is and how it is taken; we make no claims about what it does.

Supplement labels in the UK compare vitamins with a nutrient reference value (NRV). The NRV for biotin is 50 mcg a day, so 5,000 mcg is a high-strength product: 100 times the NRV per serving. That is a common strength for biotin gummies and is why the serving is printed in micrograms. The UK label states the amount per two gummies; it does not print the number of servings, but 60 gummies at two a day gives 30.

Per two gummies the UK label gives 10 kcal, 2.5 g of carbohydrate and 0.5 g of sugars, with no fat or protein. The jar is labelled vegan.

Pure Limitless is a UK supplement brand. Herbastore stocks its gummies alongside its NAD+ sublingual drops, as one of our third-party brands with Mushroom Dispensary, Somniveve and Easy Green CBD.

How to take it

Take two gummies a day and chew them thoroughly, as the label directs. They need no water, so they can live in a bag or on a desk as easily as in a kitchen cupboard. Taking them at the same time each day, with breakfast for example, makes the habit easier to keep.

• 60 vegan gummies per jar
• Two gummies a day, chewed thoroughly
• 5,000 mcg of biotin per two gummies
• 30 days per jar, £5.99, about 20p a day

Store in a cool, dry place, keep out of direct sunlight, and keep out of reach of children. Do not exceed the recommended daily dose, and speak to a healthcare professional before use if you are pregnant, breastfeeding, taking medication or have a medical condition. High-dose biotin can interfere with some laboratory blood tests, so tell your doctor or the clinic that you take it before a blood test. Food supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.

What's inside

• Biotin (vitamin B7): 5,000 mcg per two gummies
• Liquid glucose and sugar
• Pectin, the plant-based gelling agent
• Citric acid and sodium citrate
• Natural flavouring
• Black carrot juice concentrate, for colour

That is the ingredient list from the UK back label, in label order: liquid glucose, sugar, water, pectin, citric acid, natural apple cider vinegar flavouring, sodium citrate, black carrot juice concentrate (colour), biotin. The label notes that it contains permitted natural colour and added natural flavouring substances. The front of the jar names a natural cranberry flavour, while the UK back label names an apple cider vinegar flavouring, so treat the flavour as fruity rather than relying on either name.

Who it's for

Adults who want a single-nutrient biotin supplement in a chewable form rather than a tablet, and vegans who want a biotin gummy without gelatine. It suits people who already use gummies for other supplements and want one more in the same format, and anyone who keeps a jar on a dressing table as part of a morning routine.

If you already take a multivitamin or B complex, check how much biotin it contains before adding a single-nutrient product, so you know your total.

Pairs well with

From the same brand and in the same jar, the Pure Limitless ashwagandha gummies and apple cider vinegar gummies make a simple gummy shelf. For a mushroom gummy, try lion's mane gummies. Browse every gummy we stock under gummies, the whole store under all products, and our new in collection.

Frequently asked questions

What is biotin?

Vitamin B7, a water-soluble B vitamin found in small amounts in foods such as eggs, nuts and seeds, and sold as a food supplement.

How much biotin is in these gummies?

5,000 mcg (5 mg) per two-gummy serving, from the UK label. That is 100 times the 50 mcg nutrient reference value.

How much biotin per day should I take?

Follow the label: two gummies a day, which is 5,000 mcg. Do not exceed the recommended daily dose, and count any biotin in other supplements you take.

Is biotin vegan?

Biotin itself is a vitamin and these gummies are labelled vegan: they are set with pectin rather than gelatine.

How long does a jar last?

60 gummies at two a day is 30 days.

Our label guide explains micrograms, milligrams and NRV percentages on a vitamin label. Herbastore ships this product from the UK, with free UK shipping on orders over £40. Orders are packed by Herbastore UK, so if you are buying from more than one of our brands everything arrives together.